SUNDAY! SUNDAY! SUNDAY!

OXYGEN IS THE GO-TO DESTINATION FOR BINGING TRUE CRIME PROGRAMMING ON SUNDAYS. IN AN EFFORT TO DRIVE HOME THIS UNIQUE POSITION — AND DRIVE EVEN MORE SUNDAY VIEWERSHIP — KILL 2 BIRDS WAS TAPPED TO DEVELOP A DISTINCTIVE BRAND IDENTITY FOR THIS PROGRAMMING BLOCK.

THE NETWORK RECENTLY CREATED A “STUNT” PROMO PACKAGE, USED SPECIFICALLY FOR COMBO SPOTS, MARATHONS, AND EVENTS PROMOTION. THE SUNDAYS BRAND IDENTITY NEEDED TO FEEL ELEVATED FROM THAT STUNT LOOK AND HAVE A SOLID VISUAL CONNECTION TO THE OVERALL OXYGEN BRAND UNIVERSE.

INSPIRED BY THE OVERLAPPING “POLICE TAPE” RECTANGLES OF OXYGEN’S NETWORK LOGO, OUR SOLUTION IS A CHAOTIC PATCHWORK OF YELLOW, WHITE AND BLACK FEATURING OVERSIZED AND UNHINGED TYPOGRAPHY. A STRICT UNDERLYING GRID ENSURES A METHOD TO THE MADNESS AND A ROBUST “MOGRT” BASED TOOLKIT GIVES EDITORS A SIMPLE WAY TO CREATE GRAPHICS WITHOUT RELYING ON INTERNAL GRAPHIC TEAMS.