IT’S HUMBLING WHEN WE’RE ASKED TO REDESIGN AN ICONIC PIECE OF BRANDING. THIS IS ESPECIALLY TRUE FOR A VISUAL AS EMBLEMATIC AND ENDURING AS THE HBO DOCUMENTARY FILMS LOGO ANIMATION.
HBO TASKED KILL 2 BIRDS WITH CREATING A MODERN EVOLUTION OF THE ORIGINAL, RETAINING IT’S FORMER ATTRIBUTES; PREMIUM, ELEGANT, VERSATILE, AND EVER-GREEN. SOMETHING THAT — JUST LIKE THE ORIGINAL VERSION — REPRESENTS THE MANY FACETS OF HBO DOCUMENTARIES’ SUBJECT MATTER.
OUR SOLUTION, DUBBED “COMPLEX ELEGANCE” BEGINS WITH A COMPLEX MATRIX MADE UP OF SMALL PARTICLES OF LIGHT, CASCADING FROM BEHIND CAMERA, THAT ULTIMATELY COALESCE TOGETHER TO FORM THE HBO DOCUMENTARY FILMS LOGO.
EARLIER THIS YEAR WE HAD THE GOOD FORTUNE OF CONTRIBUTING THE SIGNATURE AUDIO MNEMONIC TO HBO MAX’S HERO LOGO ANIMATION. WE CAN’T THANK OUR FRIENDS AT HBO ENOUGH FOR TRUSTING US AND BEING SUCH GREAT CREATIVE PARTNERS.
