FX / the old man
THE OBJECTIVE
FX’S NEW SERIES ‘THE OLD MAN’ CHRONICLES THE EXPLOITS OF DAN CHASE [JEFF BRIDGES], A FORMER AGENT WHO ABSCONDED FROM THE CIA AND HAS BEEN LIVING OFF THE GRID. when he is DISCOVERED BY A VENGEFUL FORMER OPERATIVE INTENT ON KILLING HIM, chase is forced TO RELY ON HIS DECADES-OLD TRAINING TO SURVIVE BEING HUNTED IN A MODERN WORLD.
K2b WAS ASKED TO CREATE A PROMO PACKAGE FOR THE SERIES THAT METAPHORICALLY COMMUNICATES THE STRUGGLE BRIDGEs’ CHARACTER faces IN ATTEMPTING TO OUT-MANEUVER ENEMIES WITH SUPERIOR TECHNOLOGY AND TRAINING. HIS ‘OLD SCHOoL CIA’ TACTICS AND TECHNIQUES WOULD ALWAYS NEED TO BE THREE STEPS AHEAD.
FORTUNATELY, OUR INSPIRATION WAS FOUND AT THE CIA’S FRONT DOOR…
package overview
a cryptic design
THE ‘KRYPTOS’ SCULPTURE, LOCATED AT THE CIA’S LANGLEY, VA HEADQUARTERS, IS AN HOMAGE TO CRYPTOGRAPHY. IT’S DESIGN AND MESSAGING [THE SCULPTURE CONTAINs FOUR ENCRYPTED MESSAGES, AND ONE STILL HASN’T BEEN CRACKED] BECAME THE distinctive CENTERPIECE FOR THE DESIGN LANGUAGE USED THROUGHOUT THE PACKAGe.
our ANIMATION THEORY is based on A VIGENÈRE CIPHER through which JUMBLED LETTERS SNAP AND SLIDE INTO COHERENT WORDS AND MESSAGING [I.E. TUNE IN, CAST, TITLE CARDS] — ALL COMPOSITED OVER NUMEROUS, DISPARATE SURVEILLANCE-ESQUE BACKPLATES SHOT BY FX. THE CONSTANT MOTION CREATES A SENSE OF UNEASE, AS IF EVERY MOVE IS BEING WATCHED, EVERY COMMUNICATION COMPROMISED. A LIFE SPENT ON THE RUN.
SERIES ID
GRAPHICS PACKAGE
social
ON THE GRID
A master GRID INFORMS THE ENTIRE DESIGN SYSTEM — INCLUDING THE CIPHER text and the PROPORTIONS AND PLACEMENT OF THE sERIES logo. THIS GRID IS THE KEY STARTING POINT FOR SCALE AND LAYOUT AND GIVES STRUCTURE TO THE COMPLEXITY OF THE OVERALL DESIGN.
logo development
**Final approved logo supplied by FX
CREATIVE DEVELOPMENT
